about ROOM SHOP

ROOM SHOP

WHO IS ROOM SHOP?

Room Shop is a fashion and accessory brand co-owned by husband and wife, Shelly and Dryw. Is that couple goals or what? They are the creators of our super fun headscarves and scrunchies, which are 100% iconic and add so much personality to any outfit. Their designs are super bold and unique, and they say so much about how cool the creators are!

IN THEIR OWN WORDS

- WHO ARE YOU?
Shelly Horst, the co-founder and Design Director of Room Shop.

- WHERE ARE YOU FROM?
I grew up in Kansas and then in my 20’s and 30’s lived in Seattle and Brooklyn before setting in Philadelphia with my husband and co founder, Dryw Scully.

- WHAT'S YOUR STORY?
I went to school for graphic design knowing I wanted to be in a creative industry but realizing quickly that I am absolutely not a graphic designer. After graduating I worked for a photo studio as a producer and stylist on a part time basis but learned that I had a knack for styling. Then I got a job as a store visual merchandiser for a fashion brand and ended up working there for the next 13 years in different roles from Regional Merchandiser of the East Coast to Handbag Buyer to Manager of Creative Merchandising on the Trend Forecasting team. I learned a ton during those years about what I loved and didn’t love about the fashion industry and Room Shop is the baby that was born from that!
 
- WHAT DO YOU DO? (APART FROM YOUR BRAND)
When not working we like to travel upstate New York or to the Shore and experience nature. 

- WHAT DO YOU CREATE? WHAT'S YOUR PROCESS?
I am not trained fashion designer but have always made things and been creative my whole life. I think it gives me a little bit of an edge because I’m never scared to pick up a new tool or material and just figure it out. We currently are mostly an accessory brand and my passion really does lie in accessories but every now and then we do an apparel piece when I’m inspired. 

- WHY? WHAT'S YOUR MISSION/CONCEPT/IMPACT?
We want to make products that bring joy and whimsy to our customers all while producing those products responsibly.

- WHERE DO YOU FIND INSPIRATION?
I love to vintage and thrift shop to see new/old ideas and techniques. Nothing is new under the sun so I love pulling inspo from past styles and making them modern by putting a twist on it. 

- WHAT DO YOU HOPE TO INSPIRE?
Kindness, creativity and thoughtfulness.

          
Room Shop is such a special part of Mind Matter, and their story is extremely inspirational and relatable! I love their commitment to authenticity and truly feel so empowered by the confidence their products give me. Make sure to follow their instagram to keep up with all their amazing vintage finds! 

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